article thumbnail

Chairs are Dead—and Other B2B Marketing Hogwash

ViewPoint

But if you poke around enough, you will find that manufacturers actually included a nicely hidden feature that allows you to punch in about 10 digits and you can actually speak—LIVE—to anyone—anywhere—on demand. I invite you to subscribe to the PointClear blog so you never miss a post. It is SO COOL!

article thumbnail

How Much Leads Cost

ViewPoint

see marketing charts analysis of HubSpot’s “2017 Demand Generation Benchmarks Report” ). Look at this data from an actual PoinClear teleprospecting client: One source of leads was PointClear—we sent them only qualified leads and nurtured leads—at an average cost of $1,357.25.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Good Reads for B2B Sales - Selling at Every Level

ViewPoint

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Success Demands Tenacity: Madlibs with Dan Waldschmidt. Success demands tenacity.” PointClear related: Powerviews with Dan Waldschmidt - Changing the Conversation. Are You Paying Enough Attention To Your Sales Teams?

B2B Sales 120
article thumbnail

Does Your Sales Team Know How to Follow-Up on a Lead?

ViewPoint

In another blog post , SiriusDecisions’ Jay Gaines (vice president and group director, demand) writes that getting sales to accept a lead (thereby terming the lead a sales-accepted lead, or SAL) is the most important (and most overlooked) step in the demand creation process. Develop a lead hand-off process and follow-up best practices.

article thumbnail

Bulls, Bears, Bernanke and BtoB Lead Generation

ViewPoint

We all wish we could predict the future, and for more than ten years PointClear has compared lead rates to the GDP in hopes of finding a way to predict future lead rates and, maybe, the GDP. That same year he said: "I wish I'd been omniscient and seen the crisis coming" (referring to the recession he predicted would not occur).

BtoB 120
article thumbnail

Parallels: Social Manufacturing & Outsourcing Manufacturing Lead Generation

ViewPoint

In fact, there are advantages similar to those of Kenandy’s cloud strategy in that PointClear’s outsourced services can accelerate lead time-to-delivery and reduce the need for internal marketing and sales groups to invest in lead generation, lead qualification and lead nurturing infrastructure.

article thumbnail

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

The practical guide to developing marketing content that people care about, and how to implement that content via social media and demand generation. Demand Generation and Lead Process. Demand Generation and Lead Process. Balancing the Demand Equation. Ann Handley, C.C Search Marketing. Internet Marketing: An Hour a Day.