Which is better in B2B Lead Generation? A $1,000 inbound lead or a $1,000 outbound lead?
ViewPoint
JULY 17, 2012
Knowing the B2B lead generation market like I do, here is what I expected to see : “The inbound lead is better because outbound is dead.” As I say in my book, The Truth About Leads , when talking about cost-per-lead: “How much should a lead cost? This is not an anomaly.
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