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SEPTEMBER 22, 2021

That said, Facebook ads can, in fact, be a waste of money if you fall prey to these mistakes B2B marketers often make: Using bad targeting Optimizing your ads against the wrong metrics. Using bad targeting. Working natively in the Facebook platform, you have limited options for targeting the people and accounts you’re looking for.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

That said, Facebook ads can, in fact, be a waste of money if you fall prey to these mistakes B2B marketers often make: Using bad targeting Optimizing your ads against the wrong metrics. Using bad targeting. Working natively in the Facebook platform, you have limited options for targeting the people and accounts you’re looking for.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

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JANUARY 18, 2023

Instead of reacting emotionally to a high cost per lead (CPL), dig deep to understand how your strategy impacts revenue—and then freak out, if necessary. Here are tips from Silvio Perez’s DEMAND session “Building a Paid Media Strategy in a Down Economy”: Give your campaigns at least 90 days to measure success.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52