More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)
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NOVEMBER 7, 2023
In the pandemic’s earliest days, everyone had their sights set on cost per lead (CPL), with spend-per-month averaging $35K. We looked at the click-through rate (CTR), conversion rate, cost per lead (CPL), and cost per opportunity (CPO) for each.
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