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11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)

Adobe Experience Cloud Blog

For B2B marketers, you can expect the following tools will be useful on an iPad (and Smartphone): Social Media tools: Twitter apps, Facebook’s app, Google Buzz’s app, LinkedIn’s app are all useful to B2B marketers. To do this I use my Smartphone (and soon my iPad) to read my Google Alerts.

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What Is Lead Generation in 2019

Albacross

But when the internet (and Google) became a thing , information was suddenly abundant and easily accessible. If you’re facing this problem, the solution is simple: Stop generating leads manually, and start automating the process instead. Here are some lead generation tools that can help increase your productivity: AeroLeads.

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The Big List of Content Marketing Acronyms

Brandpoint

When measuring CPA, you only pay Google for every conversion rather than for every click. CPC: Cost-per-Click. This is the amount spent for every click on your ad content when employing a pay per click advertising campaign. CPL: Cost-per-Lead. CPM: Cost-per-Thousand (impressions).