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article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign.

Paid Content 95
Paid Content Sales Management B2B Sales Top of Funnel 95
article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

APRIL 25, 2023

Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign.

Paid Content 84
Paid Content Sales Management Top of Funnel B2B Sales 84
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