Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. There's no way to be 100% certain.

PPC 101

PPC Work Management SEO Top of Funnel 101

Anteriad

APRIL 25, 2023

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Customer data platform (CDP) A customer data platform (CDP) is packaged software used to have for a persistent, unified customer database accessible to other systems used in B2B marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Customer data platform (CDP) A customer data platform (CDP) is packaged software used to have for a persistent, unified customer database accessible to other systems used in B2B marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84