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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

JUNE 7, 2012

PPC : Pay Per Click. May refer to paid search or other CPC priced media programs. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. Calculated as clicks divided by impressions. CPC : Cost per Click. CPA : Cost per Action.

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Paid Content Lead Ranking Cost Per Click Cost per Lead 100
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. An internet advertising model where the advertiser pays for each specified action someone takes, like an impression, click, form submit, or sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. Learn more about how marketers can use APIs here.

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