Cost Per Click Cost Per Thousand Media Plans Sample 
Bionic
FEBRUARY 23, 2023
With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI?
NuSpark Consulting
OCTOBER 13, 2012
Here’s a sample media buy I was working on recently, showing specific audience segments I plan to target, with the help from the relationships DSPs have with big data DMP platforms. . Lower CPM/CPC. Buying ads direct through publishers or ad networks allow more premium inventory, at higher cost.
Expert insights. Personalized for you.
84 
Let's personalize your content