Martech

MARCH 27, 2023

At the same time, CMOs have been demanding that their marketing and PR teams demonstrate ROI from their programs. The demand for analytics skills will likely remain strong as marketing teams continue leveraging data to improve customer experience, drive sales and maximize ROI. Get MarTech! In your inbox. appeared first on MarTech.

Paid Search Agency 23

Paid Search Agency Planning Budget Programs Marketing Budget Creation 23

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. Done right, this will help you generate more leads and more conversions. 4) Return on Investment (ROI). Yes, we know that we’ve already stressed the importance of some lead generation metrics here, but ROI is different.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Contently

DECEMBER 16, 2022

It calculates what a piece of content is worth to a brand based on search traffic and the unique cost-per-click (CPC). Forrester Research tells us that executive buyers look at an average of 17 pieces of content before signing a contract.

Lead Ranking 201

Lead Ranking Multi-Touch Attribution Cost per Lead Ideal Customer Profiles 201

Metadata

JANUARY 5, 2022

If we only look at top of funnel vanity metrics like Cost Per Click, # of Leads, and Cost Per Lead, we would optimize towards the campaign on the left. The most people saw the campaign, it delivered the most leads, at both the lowest CPC and lowest CPL! Sweet, we have a winner!

Top of Funnel 52

Top of Funnel Cost per Lead Trends Cost Per Click 52