42 B2B Marketing Acronyms and Abbreviations
Digital B2B Marketing
JUNE 7, 2012
SEM : Search Engine Marketing. PPC : Pay Per Click. CPM : Cost per 1,000 Impressions. CPN : Cost per Name. CPA : Cost per Action. Used for performance-based online advertising buys, the cost is based on the number of actions (such as a registration or purchase) delivered.
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