How to Promote Your Content Using Paid, Earned & Owned Media
Hubspot
AUGUST 13, 2014
Below shows the growth in leads (in purple) from one link to an ebook featured in a story on Inc.com. In Ryan Skinner''s Forrester report, “ Put Distribution at the Heart of Content Marketing ,” he talks about traditional online ad networks and the quickly growing ecosystem of paid content distribution channels.
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