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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. Media Relations. These result when media outlets invite company executives with a very specific expertise to write for them. This is perhaps the most powerful of the three content promotion channels. Bylined Articles.

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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. These agencies help you effectively purchase digital media through display advertising and real-time bidding. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology.

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The Customer Journey Starts Here

GreenRope

Social Media – This is a big one. If you aren’t using social media, please do. There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. Online Chat – This one has been gaining more traction lately. Am I right?

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The Customer Journey Starts Here

GreenRope

Social Media – This is a big one. If you aren’t using social media, please do. There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. Online Chat – This one has been gaining more traction lately. Am I right?

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The Customer Journey Starts Here

GreenRope

Social Media – This is a big one. If you aren’t using social media, please do. There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. Online Chat – This one has been gaining more traction lately. Am I right?

article thumbnail

The Customer Journey Starts Here

GreenRope

Social Media – This is a big one. If you aren’t using social media, please do. There are a number of different social networks out there including Instagram, Facebook, Twitter, Pinterest, LinkedIn, and YouTube to name just a few. Online Chat – This one has been gaining more traction lately. Am I right?