Online Display & Social Media, Branding & Attribution- Affects on Conversions
NuSpark Consulting
JULY 2, 2012
Lift is a term many publishers use as an outcome to their research. Back in the day, publishers would come to us and tell us that if our banner ad click-through rates were better than.02%, Back in the day, publishers would come to us and tell us that if our banner ad click-through rates were better than.02%, Nielsen/Vizu.
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