Social Media Marketing Terms You Need to Know
ClearVoice
MARCH 7, 2020
Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform. It would be like word of mouth advertising, but at scale (thanks to social media). The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012.
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