Convince & Convert

APRIL 28, 2010

Someone in your company should be assigned to monitor and respond to ALL reviews and forum posts , positive or negative. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Buzz Marketing for Technology

MARCH 23, 2010

2) Good customer experiences drive Word of Mouth (WOM) – we all know in social media that both good and bad customer experience stories spread like wildfires. Why not be on the winning side of that equation. An example of this was a bank and a retailer but I think this is true for any industry.

Social Media 100

Social Media Paid Search Agency WOM Media 100

Convince & Convert

JULY 14, 2010

Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. Realistic expectations are a must. Thanks again.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136