Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

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Convince & Convert

APRIL 28, 2010

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#

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Convince & Convert

SEPTEMBER 21, 2010

Addition: Social Media (relationships) can be outsourced. Addition: Social Media (relationships) can be outsourced. Addition: Social Media (relationships) can be outsourced. I would also add that Social Media Lets Others Control Your Brand. Thanks much for the comment. j Jason Baer Tyler - You are completely right.

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JULY 14, 2010

Because humans don't scale, how are we to put a cap or number to their behaviors online? I think it makes a lot of sense to set up metrics that somehow can correlate with an organization's mission, values, and vision — so thanks for that full nugget of wisdom in this post!

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Convince & Convert

SEPTEMBER 20, 2010

I wonder if this has to do with the correlation between the black community and musicians. I wonder if this has to do with the correlation between the black community and musicians. I sat in on today's webinar and took some mental notes about what was most surprising (I may have even tweeted out a few). Our lists were similar.

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Convince & Convert

SEPTEMBER 1, 2010

I wrote about a similar topic recently is the correlation between how businesses view social media and driving a manual transmission (for the first time). If you train them to participate honorably and transparently and to expect “Engagement&# as a result of social participation – then they can expect to win.

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Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans.

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