Remove Correlation Remove Forrester Remove Service Remove WOM
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. Let’s also assume that you have a Facebook fan page.

article thumbnail

It pays to provide Support with Social Media

Buzz Marketing for Technology

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry!

article thumbnail

B2B Content Marketing; A Masterclass in Content Amplification

Inbox Insight

Services like Global Web Index , Comscore and Hitwise can give you invaluable insight into what your audiences are up to when they aren’t on your website, whilst Inbox Insight can tell you exactly what your target personas want to read right now ( find out more about our audience insights here ). Paid media. Contact Center.