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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Sore spot with us PR types.) Eat 10 sandwiches, get the 11th free.

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B2B Category Creators Episode 9 Transcript

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We were a very technological company and we had to cut down the company very dramatically because the major vertical for us was the financial sector. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. I think PR that you read is the biggest BS you read.

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B2B Category Creators Episode 8 Transcript

Metadata

We were a very technological company and we had to cut down the company very dramatically because the major vertical for us was the financial sector. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. I think PR that you read is the biggest BS you read.

article thumbnail

B2B Category Creators Episode 8 Transcript

Metadata

We were a very technological company and we had to cut down the company very dramatically because the major vertical for us was the financial sector. And so they had all these IT folks calling Gardner and Forrester and complaining, and she said that was their hack. I think PR that you read is the biggest BS you read.