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Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

In today’s digital media landscape, content distribution is often the step brands overlook the most. But when the story is complete, brands don’t always treat distribution with the same sense of urgency. Fixing the Funnel. We were just doing organic distribution before.

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Building Your Brand’s Omnichannel Customer Experience

Sharpspring

With customer expectations for seamless service in the digital age continuing to rise, how can you ensure that you’re offering the best possible experience on every channel? In order to offer this level of service, you need to adopt an omnichannel customer experience mentality for your marketing and sales strategy.

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How Not Picking an Experiment Winner Led to a 227% Increase in Revenue

FunnelEnvy

By now most marketers are familiar with the process of experimentation, identify a hypothesis, design a test that splits the population across one or more variants and select a winning variation based on a success metric. That triple digit improvement you saw within the test likely won’t produce the expected return when implemented.