Correlation Demand Market2Lead Vendors 
Customer Experience Matrix
JULY 8, 2009
Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors.
Customer Experience Matrix
NOVEMBER 19, 2008
As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original plan had been to add several marketing automation vendors with significant presence in this market. But I’ve also been approached by some of the other demand generation specialists.
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Customer Experience Matrix
MARCH 5, 2009
I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?
Customer Experience Matrix
MARCH 2, 2009
(note: this is a slightly revised version of the original post, reflecting vendor feedback.) To start back at the beginning, the objective has been to find a practical, objective way to evaluate the usability of different demand generation systems. The harder part was deciding which items correlated with usability.
SnapApp
JUNE 5, 2018
Marketing teams to stop measuring success by lead volume, and start collaborating more closely with the sales team to ensure they are delivering the right content to generate demand, nurture leads, and enable the sales reps further down the funnel. Close leads faster : Market2Lead found nurtured leads have a 23% shorter sales cycle.
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