Remove Correlation Remove Cross-Selling Remove Differentiation Remove Website Personalization
article thumbnail

B2B Category Creators Episode 9 Transcript

Metadata

Before that, I found a company called Insightera which is about website personalization. Aptrinsic to me is also a future growth area because I saw that as being part of Marketo, we had 76,000 customers, and the way we try to upsell and cross dealing was so inefficient. It’s about product experience management.

article thumbnail

B2B Category Creators Episode 8 Transcript

Metadata

Before that, I found a company called Insightera which is about website personalization. Aptrinsic to me is also a future growth area because I saw that as being part of Marketo, we had 76,000 customers, and the way we try to upsell and cross dealing was so inefficient. It’s about product experience management.

article thumbnail

B2B Category Creators Episode 8 Transcript

Metadata

Before that, I found a company called Insightera which is about website personalization. Aptrinsic to me is also a future growth area because I saw that as being part of Marketo, we had 76,000 customers, and the way we try to upsell and cross dealing was so inefficient. It’s about product experience management.