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Create Expert Content with Subject Matter Experts for High-Quality Marketing

ClearVoice

They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. When brands use an SME that resonates with their audience, they want to come back to read or watch what that expert says.

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What Types of Freelancers Do I Need for My Content Creation?

ClearVoice

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Influencers are great to bring on in any stage of your customer journey since their messaging can be aligned with a specific goal or pain point, via personalized content.

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Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

I have a small handful of SEO companies and individuals that I personally trust to do good work. I, personally, have listened to many of my colleagues’ claims about algorithm knowledge. It’s a very personal thing, you may want to try a project 1st. youtube [link]. 2) Don’t be swayed by a confident sales pitch.