Biznology

NOVEMBER 8, 2012

Brand marketers need the right keywords to do a better job naming products and writing messaging guides. Advertising copywriters need the right keywords to create ad copy that resonates with their audiences. In 2012, IBM made a concerted effort to use a unified keyword database.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

PureB2B

NOVEMBER 26, 2019

There is no lack of superlative words that marketing copywriters can use to attract visitors and turn them into paying customers. Add Social Proof. Anyone can claim to be “the best” or “the top” on their companies website. Using third-party testimonials off social media adds an air of legitimacy to your claims.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48