When Behavioral Tracking Gets Creepy
Webbiquity
MAY 29, 2012
When marketers can track a web user’s behavior (anonymously) within a website or across certain ad network properties, they can serve up ads that are aligned with the user’s apparent interests. Here’s an analogy: you attend a local business networking event, and meet John Doe. Image credit 5 to 9 Branding.
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