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Marketri
JANUARY 29, 2024
I’ve written many blogs that explore how to use marketing to solve a business problem. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. It’s a real quandary for marketers.
Brandpoint
FEBRUARY 13, 2023
If you work in marketing, you’ve lost track of how many headlines about AI marketing and ChatGPT you’ve seen by now. The question for now is, what does the emergence of AI technology like ChatGPT, Google’s Bard and others mean for marketers? For the foreseeable future, human marketers are still relevant and needed.
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Marketing Insider Group
OCTOBER 28, 2010
It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. It starts with reaching across functional areas.
Marketing Insider Group
OCTOBER 14, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! Hard to explain.
Webbiquity
SEPTEMBER 18, 2018
Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.” Here are nine categories of useful tools for busy business professionals in human resources (HR), accounting, finance, operations, customer support, and marketing. File Sharing Tools.
GreenRope
MARCH 20, 2016
You are making the decision to evaluate a CRM and marketing automation platform. This is a smart decision and one that can greatly redefine your processes and business to make it more efficient and results-driven. However, CRM and marketing automation is not a one-trick pony. It is not magic. Who are your contacts?
GreenRope
MARCH 20, 2016
You are making the decision to evaluate a CRM and marketing automation platform. This is a smart decision and one that can greatly redefine your processes and business to make it more efficient and results-driven. However, CRM and marketing automation is not a one-trick pony. It is not magic. Who are your contacts?
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