Biznology

JULY 31, 2015

The first level targeting matrix is industry code (SIC or NAICS) and company size. Telemarketing is an expensive touch, and should be focused on those individuals who fit the best prospect profile – another reason to do up front research. This matrix is frequently called the “sweet spots” for marketing. Do: progressively qualify.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Biznology

AUGUST 19, 2015

The first level targeting matrix is usually industry code (SIC or NAICS) and company size. The subsequent telemarketing or follow-up lead qualification process will be more cost effective by simply cutting down on the number of prospects to call. This matrix is frequently referred to as the “sweet spots” for marketing.

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40