Chris Koch

JULY 24, 2009

And as I discussed in this post, the qualification process needs to be gradual and non-invasive, what Brian has since christened “micro-conversion.” The system needs to be interactive with both prospects and salespeople so that they can rate and comment on the content. You need a system for determining who is ready to talk.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Marketing Automation Services 100

Chris Koch

JULY 24, 2009

And as I discussed in this post, the qualification process needs to be gradual and non-invasive, what Brian has since christened “micro-conversion.” The system needs to be interactive with both prospects and salespeople so that they can rate and comment on the content. You need a system for determining who is ready to talk.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Ranking Lead Scoring 100

Chris Koch

DECEMBER 28, 2010

Filtered conversation reduces risk. Wall Street is already trying to make sense of the massive river of online conversation for business purposes. It’s nothing new; authors automated their interactions with readers centuries ago with the printing press. We need people who can do it, too.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100