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Will Marketing Automation Be Free?

LeadSloth

Loopfuse gives as the main reason that adoption rate of Marketing Automation is still very low (5-10%), and that a disruptive offering is needed to get the remaining 90-95% on board. Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). And of course, that’s what Loopfuse and Genius.com hope for.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

This is the first of two posts that will look at how to improve conversion rates to get more value from each click. LeadGenesys offers broad functionality for tracking email campaigns and website visits. The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks.