Is paid social advertising still worth it in 2023?
Metadata
SEPTEMBER 28, 2023
After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy. Joe didn’t actually say that, but our conversation did kickstart my fascination with Metadata. But Abdallah, paid social is sooo expensive I want to remind you of my CPL at Armorblox: $3k. Your CPL or CPO after a few campaigns are just your benchmarks.
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