Conversion Cost per Lead Event Market2Lead 
LeadSloth
JANUARY 12, 2010
Kevin Joyce , CMO, Market2Lead. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. Steve Woods , CTO, Eloqua.
B2B Marketing Zone Posts
MAY 3, 2010
Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. A process can be continually improved through ongoing testing and refinement and will generate higher quality results more cost effectively (i.e. Could Facebook become a Lead Nurturing platform?
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