Production-Marketing-Sales: Alignment 4.0
Exo B2B
APRIL 5, 2018
Increase the conversion rate of sales (from 30% to 40% -Altman’s Landing); Measure a more accurate return on investment in marketing. Recent statistics show that only 30% of CMOs have a clear process of alignment set up. Marketing and sales work together to satisfy the prospect’s questions. The process.
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