B2B Marketing Analytics
JUNE 28, 2020
The data-driven marketing approach with the ability to track demand waterfall conversion rates is a game-changer across the board and no doubt marketing analytics continues to be a top priority for the CMOs and marketing leaders across all the organizations.
B2B Marketing Analytics
JUNE 28, 2020
This part of the framework gets even more exciting (both from the insights it provides and the data analytics tricks – the good old windows and ranking functions in SQL) because I leverage attribution data here to account for the “many-to-many” scenarios.
B2B Marketing Analytics
JUNE 28, 2020
This part of the framework gets even more exciting (both from the insights it provides and the data analytics tricks – the good old windows and ranking functions in SQL) because I leverage attribution data here to account for the “many-to-many” scenarios.
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