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Cohort Demand Waterfall Conversions – The Framework

B2B Marketing Analytics

This part of the framework gets even more exciting (both from the insights it provides and the data analytics tricks – the good old windows and ranking functions in SQL) because I leverage attribution data here to account for the “many-to-many” scenarios.

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Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

This part of the framework gets even more exciting (both from the insights it provides and the data analytics tricks – the good old windows and ranking functions in SQL) because I leverage attribution data here to account for the “many-to-many” scenarios.

article thumbnail

Demand Waterfall Conversion Rates – The Framework

B2B Marketing Analytics

This part of the framework gets even more exciting (both from the insights it provides and the data analytics tricks – the good old windows and ranking functions in SQL) because I leverage attribution data here to account for the “many-to-many” scenarios.