Adobe Experience Cloud Blog

JUNE 9, 2017

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. How do I use intent data in practice?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Zoominfo

OCTOBER 5, 2021

The goals: deliver a seamless experience for the prospect or customer, increase conversion rates, and ultimately boost revenue. Define: According to a Gartner study, only about half of sales and marketing teams report having a shared definition of what constitutes a lead. Everyone benefits and conversion rates are better.”

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Vision Edge Marketing

AUGUST 22, 2023

When it comes to lead generation and new customer opportunity qualification, many businesses have traditionally relied on the waterfall approach which leverages the concept of a Marketing Qualified Lead (MQL). Investing in second-party and third-hand data can help fill this gap.

Lead Ranking 210

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 210

Zoominfo

MARCH 21, 2023

Without an enrichment process that automatically augments form fills with data points like phone numbers and email addresses, and a routing process to efficiently assign those leads to sales using account attributes like industry or employee size, conversion rates suffer.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

Zoominfo

JULY 14, 2023

Conversion rate: The conversion rate shows how many leads completed the buyer’s journey and became a customer. A higher conversion rate indicates that your marketing efforts are resonating with the intended audience, which means more revenue.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Full Circle Insights

MAY 20, 2022

Gartner estimates that a complex B2B purchase decision involves from six to 10 people. As Gartner also notes, individual buying group members usually have four or five pieces of information they’ve obtained independently. Are conversion rates rising? Top 10 Signs You Have A Marketing Data Problem.

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Full Circle Insights

FEBRUARY 28, 2023

. “Together we are creating more streamlined and effective workflows so customers on both sides can follow a comprehensive ABM funnel that includes our robust intent data.” ” This new integration leverages 6sense intent data to identify accounts that revenue teams should target as well as buying stage predictions.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52