Remove Conversion Rate Remove Focus Group Remove ROAS Remove SMB
article thumbnail

Maximize Return During Tough Times Through Testing

Moz

For an SMB bike helmet retailer, we focused on creating social media ads during the peak of the pandemic that showcased a single rider as opposed to a group, typically in a more open environment instead of the city. Making these adjustments in our paid ad campaigns increased the CTR by 11% and conversions by 31%. Promotions.