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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Personalized, 1:1 emails based on real-time behavioral data can increase open rates by 50% and conversion rates by 350% (Jupiter Research). Landing Pages The landing page is an essential part of many marketing campaigns. Forms Registration forms can be placed on landing pages, microsites, and the corporate website.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Higher conversion rates. Organizations who use content marketing see 6 times higher conversion rates. According to DemandMetric, it costs 62% less to launch and maintain a content marketing campaign than any other type of campaign. REI’s content hub has enough complexity to deserve a microsite.