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A Guide to Marketing Automation

Zoominfo

And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Partial profiling: Reducing the number of form fields can improve conversion rates. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI.

article thumbnail

A Guide to Marketing Automation

Zoominfo

And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Partial profiling: Reducing the number of form fields can improve conversion rates. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2.