NuSpark Consulting

JANUARY 12, 2012

I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Creating the proper conversion architecture is so critical to a company’s bottom-line, I wonder why more attention isn’t paid to this crucial element of funnel optimization.

Landing Pages 100

Landing Pages Conversion Rate Conversion Reachforce 100

Zoominfo

JULY 2, 2020

Partial profiling: Reducing the number of form fields can improve conversion rates. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

JULY 2, 2020

Partial profiling: Reducing the number of form fields can improve conversion rates. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

The Mx Group

JUNE 8, 2017

Marketo and Reachforce ). 23% of companies with aligned sales and marketing increase their conversion rates by over 20%. Companies with aligned sales and marketing see 36% higher customer retention and 38% higher sales win rates. Sales and marketing alignment makes companies 67% more effective at closing deals.

Reachforce 59

Reachforce Paid Search Agency Lead Scoring Lead Ranking 59

SugarCRM

FEBRUARY 11, 2016

When it comes to processes for lead nurturing and incubation, those companies where sales and marketing have blended ownership report better conversion rates (according to marketingcharts.com ). Sales reps ignore 50% of marketing leads (according to ReachForce ). Marketing Insights.

Reachforce 50

Reachforce Click Rate Lead Nurturing B2B Sales 50

NuSpark Consulting

DECEMBER 18, 2011

Here’s ReachForce. The issue here is improving conversion rates while capturing intelligence. By limiting form fields, conversions increase. Plus you can research trigger events with Google. The downside of limiting for fields is the lack of prospect intelligence gathered.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Terminus

MARCH 15, 2017

When you focus your efforts on a small number of companies, it’s crucial that they’re strong enough to deliver high conversion rates. Anyone would be tempted to read content titled “Here’s what we think is affecting your conversion rate – a special report.” Personalize Your Website Experience for Target Accounts.

Account Based Marketing 30

Account Based Marketing Small Business Marketing ABM Marketing & Strategy 30