Metadata

SEPTEMBER 22, 2021

The better you can get at measuring lower-level conversions and feeding that data back to Facebook, the better your ROAS will be. Adam Goyette, VP of Marketing at Help Scout, does a great job explaining what that looks like in 4 Ways to Reduce Your CPL on Facebook by 50%. How to calculate the real ROI of your Facebook ads.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

The better you can get at measuring lower-level conversions and feeding that data back to Facebook, the better your ROAS will be. Adam Goyette, VP of Marketing at Help Scout, does a great job explaining what that looks like in 4 Ways to Reduce Your CPL on Facebook by 50%. How to calculate the real ROI of your Facebook ads.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Bluetext

MAY 8, 2023

CTR (Click-Through Rate) The percentage of people who take action and click the button you wanted them to click. CPL (Cost Per Lead) The cost of finding your next potentially viable lead. CVR (Conversion Rate) The percentage of people who take a desired action (such as making a purchase) on your website or landing page.

Lead Ranking 26

Lead Ranking Cost Per Thousand Ideal Customer Profiles Marketing Analytics Tools 26