Zoominfo
JULY 2, 2020
Partial profiling: Reducing the number of form fields can improve conversion rates. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. Yet more submissions often come at the expense of greater segmentation.
Zoominfo
JULY 2, 2020
Partial profiling: Reducing the number of form fields can improve conversion rates. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. Yet more submissions often come at the expense of greater segmentation.
The Point
JANUARY 6, 2014
Improve SEM conversion rates. Even a modest lift in conversion rates (click to lead) can decrease cost per lead dramatically. The right offer is central to the success of any demand gen program, so make offers and content a core element of your planning (and budgeting) process.
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