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What’s Behind the Resurgence for Account-Based Marketing

LeanData

There’s a good background story about it on Wikipedia.). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story. Companies like BearingPoint, HP, and Xerox are noted as the early adopters.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

There’s a good background story about it on Wikipedia.). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story. Companies like BearingPoint, HP, and Xerox are noted as the early adopters.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

There’s a good background story about it on Wikipedia.). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story. Companies like BearingPoint, HP, and Xerox are noted as the early adopters.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. The more you know, the more likely you''ll be able to understand and participate in conversations going on around you. Email bounce rate: The rate at which an email was unable to be delivered to a recipient''s inbox.