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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Event planning terms: A. Event planning terms: B. For example, a trade show is a B2B event. Event planning terms: C. Conference.

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Differentiated Marketing for Professional Services

Hinge Marketing

To reach this segment, the firm attends restaurant trade shows, partners with trade associations, and invests in online advertising. And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans. Download The Marketing Planning Guide.

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11 Marketing Experts Share Their Marketing Fails (and Lessons Learned)

Unbounce

You can use different templates to quickly build customized pages that’ll give them exactly what they’re looking for. They provide clarity and guidance for when you start putting together a marketing strategy and action plan. With little time and no contingency plan, Sphoorti postponed the launch. Source: Unbounce ).

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Marketing Planning Process for Professional Services

Hinge Marketing

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

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Differentiated Marketing for Professional Services

Hinge Marketing

To reach this segment, the firm attends restaurant trade shows, partners with trade associations, and invests in online advertising. Download The Marketing Planning Guide. And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans.

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Strategic Marketing for Professional Services

Hinge Marketing

The strategy and its associated tactics are often documented in a marketing plan. Marketing management is the process of implementing that plan — delivering the strategy at the tactical level. They are eager to grow but have no real plan for how to accomplish it. Creating Your Strategic Marketing Plan.