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Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus

Martech Advisor

We have compiled a list of seven tips to help you prepare a crisis marketing strategy for 2020. Major conferences and events such as Mobile World Congress 2020 (MWC 2020), Facebook F8 developers' conference, Google I/O, and SXSW, among many others have been called off at the moment. Assemble Your Crisis Management Team.

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Surviving COVID 19: A Letter From GreenRope's CEO, Lars Helgeson

GreenRope

Have a plan. Think about the contingencies, no matter how extreme. Be a resource. Business strategy requires careful thought and planning from your company's entire leadership team. Your CRM should include email, mobile, social, websites and all the analytics and communications that drive your business.

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Dear Business Leaders: Don't F ing Panic

GreenRope

Have a plan. Think about the contingencies, no matter how extreme. Be a resource. Business strategy requires careful thought and planning from your company's entire leadership team. Your CRM should include email, mobile, social, websites and all the analytics and communications that drive your business.