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How to optimize your marketing budget: Do more with less

Sprout Social

You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Take a look at past results The phrase “Yesterday’s lessons, tomorrow’s innovations” holds true when setting marketing budgets during a recession. How has AI impacted the market?

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Marketing Planning Process for Professional Services

Hinge Marketing

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

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Differentiated Marketing for Professional Services

Hinge Marketing

And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans. It is true that implementing multiple marketing strategies can be more complex and costly. And it requires discipline to plan and execute a differentiated strategy.

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The Ultimate Guide to Marketing Jobs

Hubspot

These can be skills you’re born with or skills you develop and fine-tune through schooling and real-life practice. Either way, the following skills and aptitudes are typically required to excel in any marketing role: Creativity. Email marketers make between $39,000 and $70,000, with the median salary being $50,500.

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Differentiated Marketing for Professional Services

Hinge Marketing

Different target markets, different marketing approaches — each tailored to the needs and preferences of that target market. That is the essence of a differentiated marketing strategy. Download The Marketing Planning Guide. Differentiated Marketing in Professional Services.

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Outlining the Content Collaboration Process in Four Key Phases (Part 1 of 6)

ClearVoice

Content creation is the intentional, strategic process of crafting text and visuals that align with the core interests of your audience and brand to reach documented business goals. Generating content requires mindful planning and diligence. Where do you find additional talent to assist with campaign ideation and content creation?