seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Biznology

APRIL 18, 2018

The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. This involves powerful analytics, tagging, content strategy, data science, and artificial intelligence (AI). Think Amazon.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Customer Experience Matrix

AUGUST 4, 2022

The marketing industry is about to face not one, but several of those seemingly sudden brutal changes. And privacy is just one of the challenges that Google, Facebook, and other Big Tech companies like Apple and Amazon. In fact, the Duopoly’s share of US digital ad market peaked in in 2017, if we believe eMarketer.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Customer Experience Matrix

AUGUST 25, 2017

A recent Forrester study found that most marketers expect artificial intelligence to take over the more routine parts of their jobs, allowing them to focus on creative and strategic work. More precisely, I see AI enabling marketers to provide the highly tailored experiences that customers now demand. Happy ending.

Marketing AI 174

Marketing AI Campaigns Planning Work Management 174

Sprout Social

AUGUST 9, 2022

That’s why, in support of the ever-growing contingent, we’ve compiled this robust list of creator tools to help them do what they do best—entertain, engage, educate and delight us. Brands and social media managers can also tap the efficiency-driving power of these resources to make their own social content more compelling.

Tools 139

Tools Enterprise Management Work Management Marketing Management 139