Remove Contingency Planning Remove Differentiation Remove Marketing Automation Remove Trade Show
article thumbnail

Differentiated Marketing for Professional Services

Hinge Marketing

This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. The firm sells this service as packages carefully priced for this niche market.

article thumbnail

Differentiated Marketing for Professional Services

Hinge Marketing

This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. The firm sells this service as packages carefully priced for this niche market.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Planning Process for Professional Services

Hinge Marketing

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

article thumbnail

Strategic Marketing for Professional Services

Hinge Marketing

It addresses high-level considerations such as what markets to target, which services to offer and how to price and promote them. The strategy and its associated tactics are often documented in a marketing plan. Marketing management is the process of implementing that plan — delivering the strategy at the tactical level.