Marketing Insider Group

DECEMBER 7, 2020

Companies have embarked on a content-based B2B digital marketing strategy in order to find, win, and retain new clients. By using data, tools, and research, we’re going to conduct a content marketing analysis of various business software segments. We started this series of content marketing analyses with Master Data Management.

Top of Funnel 277

Top of Funnel Work Management Analysis Marketing Management 277

Adobe Experience Cloud Blog

NOVEMBER 24, 2009

In social media, the gatekeepers are your peers, and the quality of your content and ideas determines what gets promoted. Really good content can be distributed widely – and when prospective buyers read your content they are also learning about your company and the problems you solve. Social media can encourage promoters.

Lead Scoring 48

Lead Scoring Lead Ranking Social Media B2B Thought Leadership 48

Hubspot

MARCH 23, 2015

In this post, I''ll share with you a list of growth hackers who write the best content about growth hacking on the web. I promise that reading content written by these folks will give you the most value for your time. He''s helped brands like Mint and Salesforce.com to improve their businesses. Follow @joshelman.

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

MarketingSherpa claims that online video is a close second to word-of-mouth communication when it comes to influencing key decisions. Video has become a demand generation strategy your business cannot afford to ignore, and effective B2B marketers match video content to reflect the interest levels of their audience.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

JUNE 29, 2012

Eric : Yeah, we spent off and on pretty heavily on LinkedIn and it works in the sense that you can be so hyper-targeted with content and that’s why I think this is interesting if they’re doing this with their company status updates. ” He sort of spawned the whole word-of-mouth marketing concept. Eric : Really?

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Automation Services 114

Online Marketing Institute

JULY 31, 2009

But I’m thinking about firms like Business.com, TechTarget, Buyerzone, and a ton of others who syndicate content, host catalogs, attract eyeballs, and offer to “sell” these leads. Salesforce.com actually works well when there are marketing automation tools and processes feeding it with filtered and sales ready leads vs the other way around.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40