Forget Vanity Metrics: How To Get Serious About Marketing Analytics
Crimson Marketing
JANUARY 23, 2015
How many people from Twitter clicked-thru and filled out a form, or showed significant engagement (e.g. All this signals is an interest in your content, and not always from a qualified lead. This metric has no relevance when 30% of your attendees came for the swag. Content Marketing. PPC Campaigns. ” 2.
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