The Effective Marketer
MARCH 22, 2012
Create sufficient content (how can we possibly keep up with demand for content?). MQL to SAL: 66%. Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. MQL to SAL: 85%. And so, there are new roles coming down the pike based on each of the critical tasks mentioned before: Seed : Content strategist.
The Effective Marketer
JUNE 1, 2012
Problem is, sometimes the rush to get the software installed and running ends up trampling the creation of processes, content planning, and other key ingredients that are necessary for a successful marketing automation implementation. The personas will help drive your content marketing efforts and your lead nurturing programs.
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